Annual Information Statement 2017
Beard Season Pty. Ltd.
Section A: Charity Information
Basic Religious Charity:
Section B: Activities
Did the charity operate in the 2017 reporting period?
Other health service delivery
Description of charity's activities and outcomes:
The 2017 reporting year was one of consolidation for Beard Season. We built on the relationships with our immediate community - reinforcing our focus on winter and the role of everyone taking part - which led to many follow-up skin checks and spine tingling success stories. Then, on the organisation front we sought out some seriously powerful business leaders to help us establish our vision. Planning for our future as a sustainable, highly effective charity. Some of the highlights include:Sir Richard BransonWe met the bearded billionaire in Sydney in 2016, literally delivering an elevator pitch in the QT Hotel about what Beard Season was and why he should get a skin check. Two months later his office got in touch saying hed like to become an ambassador. After publishing an article about his involvement on virgin.com and all his social media the Beard Season message reached over 21 million people. It was an amazing achievement which we really wanted to follow up. Well in March 2017 we were offered a spot on a leadership course to Necker Island to hang with Richard for nearly a week. Focussing on scaling, strategy and amplification. It wasnt cheap, coming in at just over $26K. However, after rallying our supporter base we managed to raise over $16K and help fund the mission. When we arrived, he stopped a conversation and leant over to us and said I just wanted to thank you for introducing yourself to me in Sydney last year. I went and got a skin check and found a few things on the back of my shoulder which needed seeing to. Mind blowing right Needless to say the trip was immensely rewarding, helping establish some very promising connections and firm up our direction. An amazing turn of events and a great example of how the Beard Season story is steadily growing global. The #BeardSeasonSkincheck TentWe took on some new event partners this year, greatly expanding our audience. The first was one of the worlds most famous swimwear brands - Seafolly. Together, we hosted a free skin check session at the iconic Bondi Pavillion as part of their 2016/17 summer launch. We checked hundreds of people and had a line of people waiting which stretched all around the block. The day included live crosses to morning TV show Sunrise, high profile visitors and building relationships with social influencers who have followings in the millions. A truly spectacular event with amazing results. The next was the Man Cave Expo in Sydney where we provided over 100 free skin checks in 3 days, saving over 40 people through early detection. This shared the Beard Season story to thousands of attendees - educating the most high risk category (men aged 18-45) about melanoma. A relationship wed love to continue. Others include Captain Fawcett, Hublot, Hamilton Island, American Crew, QT Hotels, Paspaley, Hendricks and Zink & Sons. These people have helped us grow our brand, inspiring more to take part and save more lives than ever before. Many thanks.
General community in Australia
- Adults - aged 25 to under 65
Where the charity conducted activities during the 2017 reporting period:
- Australian Capital Territory
- New South Wales
- Other Countries
Will the charity change or introduce any activities in the 2018 period?
Section C: Human Resources
- Full time employees: 0
- Part time employees: 0
- Casual employees: 1
- Full-time equivalent staff (FTE): 0
- Estimated number of volunteers: 5
Section D: Finance
Charity's 2017 reporting period:
1 July 2016 to 30 June 2017
Accounting method used in the 2017 reporting period:
Income Statement summary
Donations and bequests:
Revenue from providing goods or services:
Revenue from government including grants:
Revenue from investments:
Other income (for example, gains):
Grants and donations made for use in Australia:
Grants and donations made for use outside Australia:
Balance Sheet Extract
Section E: Annual report
Section F: Reporting to state or territory regulators
Is the charity an incorporated association?
Does the charity intend to fundraise in the next reporting period?