The principal activities of World Animal Protection Limited during the course of the 2018 financial year (January- December) were the promotion of effective means for the protection of animals and the implementation of projects for the prevention of cruelty and the relief of suffering of animals. During 2018, World Animal Protection undertook various initiatives to raise funds and support strategic campaigns across our four key priority areas, working to address animal suffering and cruelty to animals in communities, animals in the wild, animals in disasters and animals in farming. Under each priority area specific initiatives were undertaken as follows: Animals in Farming: Improving meat chicken welfare in Australia and around the world though input into the Poultry Standards and Guidelines along with a global petition against KFC. We launched a guide to high welfare Christmas hams to provide Australian consumers with ethical options to celebrate the festive season. We succeeded in getting Aldi to provide information about the animal welfare standards used in its supply chains on its website, and got Primo – Australia’s largest smallgoods manufacturer – to agree to provide more information about the country of origin of its imported pork products so that consumers can avoid buying pork from countries with low welfare standards. Animals in the Wild: We prepared a report on Balinese wildlife entertainment venues. Ahead of its launch we approached Qantas, Flight Centre and Helloworld, all of whom were promoting venues named in the report and other elephant riding venues in other countries, and they agreed to remove elephant riding from their websites. We also continued to work with Dolphin Marine Magic – now named Dolphin Marine Conservation Park – to progress the plans for a sea sanctuary. Animals in Communities: Our work continued to end the inhumane culling of dogs through humane dog population management with vaccination and education drives in Kenya, Sierra Leone and Latin America. Animals in Disasters: We supported the efforts by our international organisation to protect pets caught up in disasters.