Transcript

April:

Hi and welcome to today’s webinar!

Today’s session will examine issues related to charity fundraising. We will look at charity fundraising responsibilities, as well as some of the laws that cover fundraising around the various states and territories.

We’ll also look at the ways charities need to have oversight of their fundraising activities, as well as some of the fundraising-related issues charities need to keep an eye on.

My name is April Kitchenham, and I’m joined by my colleague Chris Riches, who is part of the ACNC’s Education team – hi Chris.

Chris:

Hi everyone, hi April.

April:

Before we kick off, just a few short housekeeping matters to cover.

If you have any troubles with the audio for the webinar, you can try listening through your phone. You can call the number listed in the email you would have received upon sign up and put in an access code and listen to the webinar that way.

If you have a question you wish to ask during the webinar, we’d welcome it! To ask a question, use the tools in the GoToWebinar panel on your screen. We have Nathan and Madison ready and waiting to respond to your questions.

As we go along today we’ll try to answer all the questions that come through, but – depending on the quantity – we may not be able to get to every single one.

If your question isn’t answered, please feel free to send us an email – our email address is education@acnc.gov.au – and we will get back to you.

And if we have time, we’ll allow for a quick Q&A session at the end of the presentation, so if you wanted to watch the presentation and save your questions until the end, that’s fine.

We’re recording this webinar, and this recording – as well as the transcript and the presentation slides – will be published on the ACNC website in the coming days.

Also, you don’t have to write down all the website references shown on the slides either. We’ll send out a follow-up email with a list of the useful links and other resources to all of you in the coming day or two.

Last thing – as we always say, we value your feedback and appreciate if you could complete the short survey at the end of this webinar. Alternatively, you can email us – again, to education@acnc.gov.au - with your comments.

Chris:

OK, now we’ve covered all the introductory bits and pieces, let’s get into the webinar proper. Today we are going to cover a few fundraising-related issues – examining some of the risks in each as well as ways you can address or avoid problems:

  • We’ll start by providing six quick best practice tips on charity fundraising that you should cover.
  • We’ll take a quick look at the various laws which cover charity fundraising around Australia, as well as provide a quick rundown on recent efforts to streamline fundraising legislation here in Australia.
  • Telephone and face-to-face fundraising are common ways for charities to attract donations, so we will examine them, as well as some of the legal requirements and community expectations for these types of fundraising.
  • The use of external or third party fundraising agencies is one which often prompts strong responses. We’ll explore the ins and outs of this throughout the webinar.

April:

  • We’ll examine the issue of fundraising and vulnerable people, exploring who vulnerable people are as well as the best practice guidelines when seeking donations from them.
  • The webinar will explore why charities spend money on fundraising, what acceptable behaviour in this area looks like, and some of the issues which can crop up.
  • And to round things out we’ll take a look at how charities can ensure any data they collect in the process of raising funds is handled properly, appropriately and securely.

We’ve got a lot to get through, so let’s get started.

Chris:

So, six quick tips. All of them are pretty self-evident, but all of them are also worth emphasising.

The first, perhaps overriding, tip is to treat donors fairly and respectfully. Doing the right thing by your donors means they are more likely to continue their support of your charity – either through further donations or by volunteering or jumping on your board.

Obviously adhering to the second tip – ensuring donors never feel pressured to give – is one way to treat them respectfully. Never pressuring donors to give is just fundamentally good charity behaviour. You can certainly “sell them” or persuade them on the idea of giving, but overt pressure tactics are not on, and not likely to win donors’ further support.

Also, related to the idea of treating donors respectfully is to tell them how your charity is spending their donation; sharing with them the impacts of their generosity and the difference it is making.

Responsible Persons have ultimate responsibility over a charity’s fundraising behaviour. This includes any fundraising efforts that are outsourced or conducted on your charity’s behalf by others. We’ll cover this a bit more when we discuss your charity working with fundraising agencies.

April:

Your Responsible Persons do need to be across fundraising laws relevant to your jurisdiction. These laws vary depending on where your fundraising is to occur, though the ACNC continues to work hard to harmonise these laws.

You also need to remember that it is OK to spend money to fundraise – to spend money to make money. But this spending needs to be in line with your charitable purposes, and it also needs to be reasonable – not wasteful or excessive.

The final tip emphasises the need for donor data to be properly managed. This includes it being stored securely and not shared improperly. Again, we’ll cover this in more detail later on in the webinar.

Chris:

It is important for charities to get their fundraising behaviour right, as fundraising from donations and bequests makes up a significant chunk of total charity income – over 8% overall according to the ACNC’s Australian Charities Report – and you can see a link to the full report at the bottom of the screen.

But for smaller charities, the impact of donations and bequests is even higher. About 30% of small Australian charities – those with total revenue of $250,000 or less – relied on donations and bequests for more than half their income during the 2015 reporting period.

Of Australia’s more than 54,000 registered charities, nearly 63% received donations or bequests during this period.

For many charities, fundraising is a key part of the public face of their organisation. The way a charity conducts fundraising can have a significant effect on a charity’s work and its reputation.

Public perception of the processes a charity uses to raise funds is an important factor for a charity’s responsible persons to consider. The erosion of public trust through a lack of transparency or inappropriate governance in fundraising practices has the potential to be highly detrimental to the charity itself – and the overall sector.

So, the ACNC sees good fundraising practice as a core governance responsibility of a charity’s responsible persons (its board, committee, or governing body).

April:

When it comes to fundraising and the law, it is important to be aware of the ACNC’s role, as well as that of other regulators.

The ACNC does not have direct regulatory responsibility for charity fundraising. That responsibility lays with the states and territories. But it does maintain an interest in the issue for a few reasons:

  • The first is our role in overseeing the ACNC Governance Standards, including Standard #2 – Accountability to members – and Standard #3 – compliance with Australian laws.
  • We are also bound to ensuring charities’ Responsible Persons do the right thing and comply with their duties under Governance Standard #5
  • And as part of our objects listed under the ACNC Act, the ACNC has a duty to “maintain, protect and enhance public trust and confidence in the sector”.

It is important to remember the ACNC can act if a charity fails to meet its obligations, or if it breaches the ACNC Act. Examples might include:

  • failure to protect and account for all funds raised
  • weak governance oversight of fundraising activities or resources
  • damage to public trust and confidence caused through a charity’s fundraising activities, behaviour or even what might be seen as excessive fundraising costs
  • where conflicts of interest and private benefit have not been properly controlled
  • serious or frequent failures in fundraising conduct, or even possible criminal conduct associated with fundraising.

Chris:

As we mentioned before, Australia’s states and territories have responsibility for fundraising legislation. Charities must comply with the legislation of the jurisdiction in which they are fundraising.

Of course, this can be challenging. State and territory laws aren’t uniform and it can be tough for charities to deal with different sets of laws if they are fundraising across borders, in multiple jurisdictions, or online, for example.

  • Each state and territory (except the Northern Territory) has its own laws and regulations with which charities (and sometimes those raising funds for charities) need to comply when fundraising there.
  • A charity that wants to conduct fundraising at a national level may need to be registered to fundraise in each state and territory; and
  • A charity may be in breach of fundraising laws and regulations if it accepts funds from someone living in a state or territory where the charity is not registered to fundraise.

A charity’s Responsible Persons must be aware of the laws that govern any fundraising activities they wish to undertake.

At this point we should emphasise that the ACNC continues to work with state and territory governments to harmonise requirements and reporting processes and to cut red tape – you can learn more about these efforts at the ACNC’s Red Tape Reduction webpage, found at acnc.gov.au/redtapereduction.

The ACNC’s fundraising hub – acnc.gov.au/fundraising – lists the various fundraising laws which exist, as well as the state and territory-based agencies responsible for overseeing them. It might be a good idea to bookmark this page and refer to it when considering fundraising.

April:

Telephone fundraising, face-to-face fundraising, doorknocking and roadside collections are common ways for charities to raise money.

This is because they are often effective, they can allow charities to tell their stories as well as raise funds, and can see them get their “brand’ out into the public domain.

But using these methods is not without risk.

Many members of the public can perceive these methods of fundraising as annoying and intrusive – especially if they are not conducted properly or respectfully.

Ultimately, the decision to use these methods of fundraising rests with a charity’s Responsible Persons.

The first thing they should think about – and this goes for any method of fundraising their charity uses – is whether the fundraising method is the most suitable or effective for the task at hand.

It might not be a great idea to launch a massive fundraising effort – hit the streets or hit the phones – to raise just a few dollars.
Ensure the size of any fundraising effort, as well as the method, fits your aims and with a wider fundraising strategy you have in place.

Chris:

Charities should ensure their fundraising meets community expectations, and doesn’t damage the public’s trust and confidence in their organisation, and the sector overall.

Really this means that those doing the phone or street fundraising – be they your own people or people from a fundraising agency or third-party – need to do the right thing.

Be respectful. Don’t be pushy. Don’t use pressure tactics. Don’t ring people up at bad times. Respect people’s right to refuse to donate, etc. That sort of thing.

Beyond meeting community expectations, and not damaging public trust and confidence, any fundraising you do must of course comply with the law – state and territory, federal and even local council laws that might be applicable.

In addition, if you’re charity is a Deductible Gift Recipient, those who donate to you are likely to claim a tax-deduction for their donations.

This means you’ll need to issue a receipt to the donor. The Australian Taxation Office – which oversees decisions on DGR endorsement – suggests issuing a receipt which includes

  • the name of your organisation
  • your Australian business number (ABN)
  • a note that the receipt is for a gift.

In addition, receipts often include:

  • the amount of money donated
  • the date the gift was given.

As mentioned earlier, fundraising must meet ACNC Governance Standards too.

And as a final point, it is worth noting that charities undertaking telephone fundraising are exempt from complying with the Do Not Call Register. This means they can call people listed on the Do Not Call Register during telephone fundraising efforts.

However, being exempt from the Register does not exempt charities from the responsibility to conduct fundraising in a way which meets community expectations for behaviour.

This includes removing from your list the name and details of anyone who no longer wishes you to contact them.

April:

Many charities choose to outsource their telephone or face-to-face fundraising activities to a third party – often an external fundraising agency.

This can be because a charity doesn’t have the resources – time, volunteers or financial – to undertake such fundraising efforts alone. It might also occur because a charity believes a third party or external fundraiser would do a better job than they could.

Now, as we’ve stated throughout this webinar, outsourcing fundraising to third parties should not be taken lightly. A charity’s Responsible Persons have ultimate responsibility over a charity’s fundraising behaviour, including any efforts conducted on your charity’s behalf by others.

Without proper management of such arrangements, the risks to a charity can be significant.

There have been some recent high-profile examples linking some third-party fundraisers – both here in Australia, and overseas – with inappropriate conduct.

And while that conduct obviously reflects badly on the firms themselves, there has also been a negative impact on those charities which have used their service.

Chris:

When considering working with a fundraising agency, a charity should look beyond just the financial cost.

It might be tempting to choose a fundraising agency based solely on the cost of the service – particularly if the charity’s fundraising needs are urgent. But there are several factors beyond cost which charities should examine. These include the fundraising agency’s:

  • values and how they align to the charity’s
  • its operational transparency
  • its reputation
  • its financial situation
  • the fundraising agency’s experience and areas of expertise
  • its performance
  • its structure and use of subcontractors

Before entering into an agreement with a fundraising agency, a charity should consider these due diligence steps:

  • Assess the risks of working with a fundraising agency
  • Know the operations, processes and culture of the fundraising agency
  • Consider the supply chains involved
  • Be prepared to seek expert advice

The ACNC has some great guidance on working with fundraising agencies – acnc.gov.au/fundraisingagencies.

We have a podcast episode – about 15 minutes long – on this very topic which may be of interest as well.

In it, the ACNC’s Assistant Commissioner David Locke speaks about using fundraising agencies and the things charities should consider when doing so. You can download or listen to the podcast at acnc.gov.au/podcast or search for Charity Chat on iTunes (or wherever you download your podcasts).

More information is also available from the Fundraising Institute of Australia – which will introduce a new code for professional fundraising in Australia at the start of 2018 – and the Public Fundraising Regulatory Association.

April:

Another major issue charities need to address when raising funds relates to how they approach and treat vulnerable people.

Now, the exact meaning of the term ‘vulnerable people’ is one which might be debated.

But in our guide, Fundraising: People in Vulnerable Circumstances, we say that “A person may be considered vulnerable if their circumstances mean that their capacity to make a decision is reduced.”

Importantly, vulnerability can be permanent or temporary and can vary greatly from person to person.

Chris:

The ACNC lists several common examples of people in vulnerable circumstances. They include people:

  • with intellectual disabilities that affect comprehension or understanding
  • those with physical or mental health issues
  • those who don’t fully understand the language the fundraiser is speaking
  • people experiencing financial difficulty
  • people experiencing stress or anxiety, including stress caused by a donation request
  • anyone under the influence of alcohol or drugs
  • those who are unable to care for themselves (especially those who rely on the support or care of a charity), and
  • The elderly – especially those without close support – or the very young.

The extent someone’s capacity to make a decision about donating is reduced will depend on their particular circumstances. Some people in vulnerable circumstances may still be capable of making an informed decision if they have extra care and support.

Having the capacity to make a decision to donate to charity means that a person is able to, either alone or with support, fully understand the information presented to them, carefully consider the information and the consequences of their decision, and communicate their decision clearly.

Our guidance – acnc.gov.au/vulnerablepeople – provides a rundown on how charities should interact with vulnerable people, and the steps they should take to treat people in vulnerable circumstances fairly.

And look out for a podcast episode on this topic in the next couple of weeks.

April:

A few moments ago, we touched on charities using third-party fundraisers, or fundraising agencies to raise money.

Doing so means that charities are actually outlaying funds to raise money … and this is something that members of the general public can have a problem with.

Now, the ACNC is clear on this matter – charities can spend money on fundraising activities. It is perfectly acceptable for a charity to incur expenses which undertaking fundraising activities as long as it is in line with its charitable purpose.

Any decisions on whether a charity spends money to fundraise again rest with a charity’s Responsible Persons.

Another important element here is the need for a charity to be able to adequately explain why it needs to spend money on fundraising.

If your charity decides to go down this path, it should be able to explain to anyone who asks the reasons for doing so.

And again, if your charity spends money on fundraising that falls outside of its charitable purposes, or is unjustifiably excessive and may breach the ACNC Act and Governance Standards, the ACNC can take action.

Chris:

As any charity conducts fundraising, it will collect data and information. That information might cover donors past and present, their names, addresses, contact details, financial details and other personal information.

Collecting data is a normal by-product of many charitable activities, including fundraising. But it brings with it important legal and ethical responsibilities.

There are laws at both the federal and state level that may apply to the way a charity collects, stores and uses information and data about people. A charity’s Responsible Persons need to be aware of the legal requirements of managing people’s information and data, as well relevant laws.

You can refer to the Office of the Australian Information Commissioner website – the OAIC website – for a full list of relevant laws in your state or territory. There’s a link at the bottom of the slide on your screen.

At a Federal level, charities which meet selected criteria must comply with the Federal Privacy Act.

More details on those criteria are available on the OAIC website, as well as in the ACNC’s Managing People’s Information and Data Guide – acnc.gov.au/informationanddata.

The Privacy Act requires organisations to be clear about:

  • when they are collecting personal information
  • why they are collecting personal information and what they’ll do with personal information, and
  • how people can gain access to the personal information an organisation holds about them and correct that information if required.

April:

Within the Privacy Act are 13 Australian Privacy Principles which govern how personal information –information that can be used to identify a person such as a name and address – must be managed.

Again, we won’t list all 13 Principles right now – they are covered in more detail on the OAIC website, and in the ACNC’s Managing People’s Information and Data guide.

But generally they cover a number of issues relating charities and data, including:

  • Proper management, collection and handling of personal information,
  • Use and disclosure of personal information,
  • Security of personal information you might have, including who has access to it,
  • Personal information and direct marketing.

Chris:

As a final point on managing people’s data, the ACNC’s Managing People’s Information and Data guide offers a series of useful tips on developing a policy to handle this type of information. Such a policy might include:

  • examples of the type of information about people that the charity collects, stores and uses
  • the processes by which the charity collects people’s data
  • the purposes for which the charity collects, stores and uses people’s information
  • how and where the charity securely stores and protects people’s data
  • an explanation of when the charity will disclose people’s information, and to whom
  • an explanation of how the charity will use people’s information and data
  • the processes for addressing breaches of privacy or complaints about the charity’s management of people’s data, and
  • the conditions on which an individual can access their information, and the process by which they can do so.

Such a policy should be regularly reviewed and updated. And when handling people’s data and information – and looking at a policy on the issue – one question you should ask yourselves is this: how would you like an organisation to treat and handle any information of yours they might have?

April:

So, we’re nearing the end of the formal part of today’s webinar. You can see here a rundown of the websites and links we’ve mentioned throughout the webinar. All of them are worth a look to help your charity better understand what it should be doing.

We can’t emphasise enough the importance of charities undertaking solid planning, having in place good management practices and exhibiting behaviour which engenders trust and confidence among the public.

Fundraising in an area under much scrutiny – in the public, in the media, everywhere. It is important that your charity takes seriously its responsibilities – its legal obligations and responsibilities to uphold wider community expectations.

Doing so addresses many of the issues people have, and cuts down on fundraising-related risks.

So, what we’ll do now is open things up for some questions, we have a bit of time left. Keep sending them through to us, to Nathan and Maddie who will respond.

We’ll now open it up to questions and we’ve already had quite a few come in … Chris, first off, online fundraising across Australia – what are the rules and regulations?

Chris:

We’ve had a few people ask this as well, particularly given it has come up throughout the presentation.

Online fundraising and donations, crowdfunding – these types of fundraising have grown hugely over the past decade. The problem with that is that the law hasn’t kept up in many ways.

That makes things a little bit cumbersome. As we suggested in the main part of the webinar, what this means is that your charity needs to comply with the differing state and territory fundraising legislation if you’re looking to fundraise online or on a national basis.

A charity which doesn’t do that might be in breach of fundraising laws and regulations if it accepts funds from someone living in a state or territory where the charity is not registered to fundraise.

The same is true of a national appeal that doesn’t have an online component.

Look, this is cumbersome. It can be annoying for charities, it can be a big hassle, particularly given how many charities wish to fundraise online and wish to attract donations from crowdfunding, from across borders, that sort of thing.

It is one of the driving reasons that we at the ACNC are working hard to cut that red tape, to harmonise requirements and those reporting processes in areas like fundraising.

We have made a good start, there is still much to do. There’s more information on the state and territory fundraising legislation on our fundraising page, which is www.acnc.gov.au/fundraising.

Also, in a related series of questions – I can see that we’ve had a few come through again – we’ve been asked about fundraising licences from state regulators; whether they are required or whether organisations and charities just go through the ACNC.

For most charities, the answer is still “yes”.

Again, that situation is changing as the ACNC’s Red Tape Reduction work continues. The good news is that we have one state and one territory where there has been good progress.

So, if your charity is registered with the ACNC and is looking to fundraise in the ACT or South Australia, you are exempt from having to get a fundraising licence.

In South Australia, charities registered with the ACNC simply need to notify Consumer and Business Services South Australia – they’re the regulator in that state – of their intention to continue collecting funds in SA. Once they do so, they will be deemed to hold a fundraising licence.

In the ACT, charities registered with the ACNC don’t require a fundraising licence to raise funds there.

Now, that’s with a bit of a caveat – individuals, or organisations that are not registered with the ACNC – but intend to fundraise in the Territory – do need a license. They may also have ongoing obligations under fundraising laws in the ACT, including the requirement to submit financial reports.

Again, the ACNC will continue to work in this area. We are working with a number of states and territories and are making very good progress. We’ll keep you up to date on further progress made.

A good place to check in is on our red tape reduction page – www.acnc.gov.au/redtapereduction. And again, our fundraising page contains plenty of links and relevant information as well.

One other question we got asked … there’s a bit of a feeling that if a charity has had a good year in terms of finances, whether it is appropriate in such a good year. What are your thoughts on that one, April?

April:

This is something that may depend on your individual circumstances. From an ACNC perspective, we can act if a charity fails to meet its obligations, or if it breaches the ACNC Act.

Now, if you are have had a good year, shall we say, you may see as prudent decision to keep some funds from a profitable year in reserve to cover for future operating costs at your charity.

Doing so shouldn’t see you unable to solicit for donations or fundraise for, say, a special project, activity or initiative or activity.
What you do need to think about though is whether its fundraising activity is fair and reasonable, and isn’t seen as unnecessary or excessive.

It also needs to think about if its conduct in fundraising is proper, and doesn’t damage public trust and confidence. And that its fundraising complies with the law and community standards.

Informing prospective donors why you are fundraising is always good fundraising practice. \

Part of this might see your charity spend time explaining why it is fundraising for a specific project … whether it has had a “good year” or not.

Chris:

Just in addition to that it is always good opportunity here that if you are talking to people directly to try and gain donations from them, have a page on your website where you perhaps have a good amount of information set up about a project or initiative you are undertaking and are fundraising for.

And then refer people to it. Say to them: “Hey, go have a look at this page. This is what you’re doing and this is the impact they’ll have. This is how they’ll help.”

And apart from perhaps selling them on the idea that they might want to support you, it is good governance and it shows your organisation takes seriously its responsibility to explain to donors and the general public where their money goes and what it is being used towards.

There have been a number of times in recent times where people have donated to organisations or initiatives and that’s been about it – it has sort of gone into a black hole and they’ve never received a whole heap of feedback about: “My donation did this”, or ‘My donation did that”.

And if you were that donor you’d probably feel a little bit less inclined to give next time around. Just those little things – those explanations, and have that web page too – they can make a big difference to people’s attitudes towards giving to you.

Again, just looking through some of the questions that have come in, I can see here there’s a number speaking about fundraising permits and state by state regulators – particularly when it comes to online fundraising.

We don’t pretend it is easy to ensure that you have all the bits and pieces you require, which is why we are working to cut red tape.

If you are working with an organisation which is perhaps providing a fundraising platform for you online; there are a number around. Similarly, a crowdfunding platform maybe … what we would suggest is to have a chat to them as well.

Talk to them about what you need in terms of your online fundraising. If you have decided to go and work with an online fundraising platform and you have decided to raise some funds from around Australia, have a chat to them and talk to them about what you’ll need to do, what your requirements are and what that fundraising platform will need in terms of documents and stuff.

And make sure that you’re up, online, registered, legit, all of that sort of stuff … doing the right thing.

Those fundraising platforms, clearly that’s their job – they’re knowledgeable in such matters and it is a good idea to have a chat with them if you are going to work with them.

This is not only to get further information from them, but also for due diligence.

There has been a question come through about crowdfunding – there are regulations there that you need to comply with as well. Did you want to have a quick word about that one, April?

April:

As Chris touched on, crowdfunding is growing in popularity. Just as background, crowdfunding generally involves an individual or an organisation setting a fundraising target online and then asking people on the internet to donate so that it can reach that target.

It has made online fundraising easier for individuals and groups, and has opened up online fundraising to a large number of new donors.

As we’ve said, the law hasn’t kept up with innovation and technology. Your charity will need to comply with various state and territory fundraising legislation … and if it intends to fundraise on a national basis – which crowdfunding may involve – the charity may need to be registered to fundraise in each state and territory.

That’s not in our jurisdiction but we do have referrals on our website for who you should be contacting and having those discussions with.

Beyond regulations, there are a variety of other questions you should ask and points you should consider before embarking on a crowdfunding effort.

We do actually have a really great guide on the topic, and that’s at www.acnc.gov.au/crowdfunding.

If anyone is thinking of using crowdfunding to fundraise I recommend going to have a look at that guide as it has information that you should review before you make the decision to pursue crowdfunding.

So, that’s the about the best advice we can offer on that topic.

Chris:

Yeah, we’ve got a question through to us regarding fundraising apps or apps that encourage people to fundraise directly from their phone, and whether they have been effective.

Any method of fundraising can be effective as long as you, as a charity, put the effort into it, ensure you are doing it legally and within the guidelines you need to do it.

But again, fundraising itself is a very voluntary behaviour from members of the general public. You can’t compel them, can’t grab them by the scruff of the neck and force them to give.

So, any method of fundraising – be it online, be it shaking a tin at some traffic lights, be it a fundraising app on the phone … you need to be able to back that up in terms of telling your story, in terms of explaining what you do with the money you will raise; to provide a compelling case for people to jump in and support you in some way, shape or form.

For electronic-based fundraising it is always a good idea to have prominent links on your website to your online fundraising facility – perhaps on your home page. And it can be something as simple as having a little button on your home page (which says): “For more information or to donate, click here”.

This takes the person on your website straight to the place where they can donate, they can receive or read more information about what they are donating to. And it pulls them in – and that is the whole idea of that sort of thing. =

Just having an online fundraising app, or any sort of fundraising apps, isn’t going to attract people to give.

What you have to do is you have to pull them in, you have to give them a good reason to give, to support … not only at the time where they are going to open their wallets or get their credit cards out but also if they are prepared to give to you on an ongoing basis – (you need to tell them) why should they give to you on an ongoing basis, and what benefits a the beneficiaries of the money are receiving.

Remember, it is up to you to make the case for people to come in and give money. Just having a platform alone – an app on your phone, online, anything like that – isn’t a guarantee that anyone is going to come in and support you.

So, you need to have the supporting work in place, as well as the app, as well as shaking the tin at the traffic lights.

We’ve been asked about a fundraising activity a charity has undertaken but it might also be connected to the personal interests of a board member. Any thoughts on that one, April?

April:

We’ve touched on this throughout the webinar, but on a general level, and without going into specifics, under the ACNC’s Governance Standard #5 a charity must ensure its board members are aware of and subject to a set of duties.

So, one of those duties is to disclose perceived or actual conflicts of interest. And that conflict of interest could be to do with fundraising.

Meeting the Governance Standards is a requirement of registration with the ACNC, and the ACNC may act if a charity does not meet the standards.

I’d recommend just having a look at our guide on managing conflicts of interest. That can be found at: www.acnc.gov.au/conflictsofinterest.

And with any other questions you may have, if you are not sure you can give our friendly Advice staff a call, and that’s on 13 22 62 and we can certainly take a look at your individual circumstances and give you some more tailored advice then.

Chris:

I think, despite the fact we are a few minutes early, it might just about be time to wrap up. People might want to go and have an early lunch.

The good news is that we will hang around – Nathan and Madison will continue to respond to questions. Thanks for sending these questions in.

If some of these questions aren’t answered, feel free to get in touch with the ACNC Education team direct – that’s at education@acnc.gov.au. Drop us an email, ask away and we will get in touch with a response to point you towards a resource that will help or someone to talk to who can give you some good advice.

I’ll just mention again that we are we are always looking to improve our education products, so we would appreciate it if you took the time to let us know what you thought of today’s session by completing the survey.

Thank you to Nathan and Madison. Thanks to April and thanks to everyone for taking the time to join us today. Until we see you again, see you later.

April:

Thankyou. Bye.

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